Search engine submission (SES)is an effective tool of web promotion. It refers to the direct submission of a website to a search engine. This is in an attempt to make a search engine aware of a site or page.. It is a form of internet marketing that helps a webmasters increase the rankings of a web pages or pages. Some search engines only ask for the main URL of a site, claiming that the rest of the site will be spidered; others require the submission of individual pages. Variation should only exists if you submit the URL is often submitted and how often URLs may be added. Some engines have tried to discourage bulk submissions in an attempt to minimize spamming.